Export breakthrough to the Middle East from İHBİR

The Middle East Buyer Delegation Programme held on 22-23 January 2025 within the scope of the Sugar Products and Pastry Sectors Export Breakthrough Project for Enhancing International Competitiveness, carried out by the Istanbul Cereals, Pulses, Oil Seeds and Products Exporters' Association (İHBİR), was successfully completed. The programme was carried out with the aim of increasing the global competitiveness of the sector, discovering new markets and expanding the existing trade volume. Organised with the participation of 35 representatives from 7 different countries, 23 Turkish companies had the opportunity to introduce their products to international buyers. During the programme, new business contacts were established through bilateral business meetings for confectionery, chocolate, pastry products and other value-added food products.