İHBİR Middle East Procurement Delegation Program Held in Istanbul

Organized by İHBİR, a Buyer Delegation Program was held in Istanbul on December 17-18, 2025, with the participation of representatives from the Middle East's leading retail chains Saudi Marketing Company (SAMCO) and Grand Hypermarket. The program brought together Turkish companies with high production and export capacity and retail groups with a strong position in the Middle East market. During the two-day event, a total of 102 business meetings were held between 51 Turkish companies and foreign buyers. The Buyer Delegation Program aimed to enable Turkish exporters to establish direct contacts in the Middle East market, evaluate new trade opportunities, and increase the visibility of companies in international markets. The program laid the groundwork for contacts that support the competitiveness of exporting companies.